SwaddleDesigns was founded by Lynette Damir, a registered nurse and mother of two young children. While visiting families with new babies, Lynette found that parents struggled with swaddling because they didn't have the right kind of blanket (most were too small or too thick) and they could not remember how to make a good secure swaddle.  Lynette wanted to share her knowledge of proper swaddling because she understood that parents needed help when trying to learn how to swaddle.  Lynette designed  The Ultimate Receiving Blanket with 123 Swaddle  instructional tag sewn to its edge.  Lynette's blanket has helped hundreds of thousands of new parents learn how to swaddle to calm and comfort their newborns.